Sports book at bally casino atlantic city11/23/2023 ![]() The company first teamed up with FanDuel in early 2020 and that partnership resulted in the launch of an online wagering product in the nascent Colorado market. The event was canceled last year as part of the measures taken to curb the spread of the coronavirus and industry people believe action-hungry sports fans will prompt a surge in betting activity this year.īally’s Atlantic City is now owned by Bally’s Corporation after the Rhode Island-based casino operator purchased the property from Caesars Entertainment Inc. The college basketball tournament is scheduled to kick off on March 18 and the nearly three weeks during which it is held are traditionally among the busiest times of the year for sports betting operators. The new FanDuel Sportsbook celebrated its grand opening just in time for the upcoming March Madness. FanDuel on Friday debuted a permanent sportsbook at Bally’s Hotel & Casino in Atlantic City, marking another big milestone in its effort to cement itself as a leader in the provision of sports betting services in the fast-growing US market.
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